BRAND IDENTITY
Brand Guidelines
A comprehensive guide to using the Weeklify brand identity across social media, marketing materials, and digital communications.
01
Brand Overview
Mission
Weeklify empowers salon owners across Australia and New Zealand to manage smarter, grow faster, and stress less — with an all-in-one platform built specifically for the beauty industry.
Tagline
"Manage your salon with ease. Grow your revenue. Stress less."
Brand Personality
😊
Friendly
Approachable, warm, never corporate-stiff
💪
Confident
We know the industry; we built this for them
🚀
Empowering
We help owners take control of their business
✨
Modern
Clean, fresh, tech-forward but not intimidating
02
Logo Usage
The Weeklify ecosystem includes a master brand and product sub-brands. Always use the appropriate logo variant for the background and context.
Master Brand — Weeklify
Wordmark — Light Backgrounds
Dark text with gradient underline. Use on white or light surfaces.
Wordmark — Dark Backgrounds
White text with gradient underline. Use on dark or brand-colored surfaces.
Icon Mark — "W"
App icons, favicons, social avatars, watermarks. Min size: 32px.
Product — onSchedule
Online booking and appointment management. Customer-facing scheduling platform with the distinctive gradient "on" icon.
onSchedule — Light Backgrounds
Gradient "on" icon + dark "Schedule" text. Use on white or light surfaces.
onSchedule — Dark Backgrounds
Gradient "on" icon + white "Schedule" text. Use on dark surfaces.
App Icon — "on"
Gradient rounded-square icon. App stores, social avatars, shortcuts.
onSchedule Pro — Light Backgrounds
Premium tier logo with magenta "PRO" badge. Use on white or light surfaces.
onSchedule Pro — Dark Backgrounds
Premium tier logo with magenta "PRO" badge. Use on dark surfaces.
Product — Weeklify Pulse
Analytics & business intelligence dashboard. The "W" icon paired with the Pulse sub-brand name.
Pulse — Light Backgrounds
W icon + dark "eeklify! Pulse" text. Use on white or light surfaces.
Pulse — Dark Backgrounds
W icon + white "eeklify! Pulse" text. Use on dark surfaces.
Pulse — App Icon
Analytics illustration icon. App stores, dashboards, feature sections.
Product — Weeklify Point of Sale
In-salon POS terminal and checkout system. The "W" icon paired with the Point of Sale sub-brand name.
POS — Light Backgrounds
W icon + dark "eeklify! Point of Sale" text. Use on white or light surfaces.
POS — Dark Backgrounds
W icon + white "eeklify! Point of Sale" text. Use on dark surfaces.
POS — App Icon
Terminal illustration icon. App stores, POS features, product pages.
Sub-brand Naming Convention
| Product | Full Name |
|---|---|
| Master Brand | Weeklify! |
| Analytics | Weeklify! Pulse |
| Point of Sale | Weeklify! Point of Sale |
| Booking | onSchedule |
| Booking Pro | onSchedule Pro |
Logo Rules
Clear Space & Minimum Size
Maintain clear space around the logo equal to at least the height of the exclamation mark. Minimum display size: 80px wide for digital, 20mm wide for print. Icon mark minimum: 32px.
The "W" & "!" Identity
The gradient "W" icon and the "!" exclamation mark are core brand identifiers shared across all products. The "W" uses the magenta-to-cyan gradient. The "!" uses accent magenta (#D946EF).
Product Logo Hierarchy
When showing multiple products, the master Weeklify wordmark takes precedence. Product logos appear below or alongside. Never display a product logo without context — the Weeklify brand should always be visible nearby.
Co-branding Rules
When partnering with other brands, maintain equal visual weight. Use a divider line between logos. Always use the Weeklify master brand (not product sub-brands) for co-branding. Minimum 24px spacing between logos.
03
Color Palette
Derived from the Weeklify logo. Brand Blue is the primary action color; Accent Magenta for highlights and CTAs that need extra pop.
Primary Brand Colors
Brand 500 ★
#00AAFF
Primary — logo cyan-blue
Brand 600
#0088CC
Hover states
Brand 700
#006699
Active states
Brand 50
#E6F7FF
Light backgrounds
Accent & Gradient Colors
Accent 500 ★
#D946EF
Highlights, premium CTAs
Accent 600
#B838C6
Accent hover
Sunset 500
#F5A623
Gradient start — warm orange
Hot Pink 500
#EC4899
Gradient end — hot pink
Neutral Palette
50
#F9FAFB
100
#F3F4F6
200
#E5E7EB
300
#D1D5DB
500
#6B7280
700
#374151
800
#1F2937
900
#111827
Semantic Colors
Success
#10B981
Warning
#F59E0B
Danger
#EF4444
Info
#3B82F6
Usage Guidance
brand-500 — Primary buttons, links, active states, focused rings
accent-500 — Highlight badges, premium features, special CTAs
sunset → hotpink gradient — Progress bars, dividers, hero accents
neutral-50 to 950 — Backgrounds, text, borders, cards
04
Typography
Inter for all UI and marketing text. JetBrains Mono for code. Clean, geometric, highly readable at all sizes.
| Style | Spec |
|---|---|
|
Page Title |
48px / ExtraBold (800)
|
|
Section Header |
36px / Bold (700)
|
|
Card Title |
24px / Bold (700)
|
|
Subsection |
20px / SemiBold (600)
|
|
Body Text |
16px / Regular (400)
|
|
Small / Label |
14px / Medium (500)
|
Social Media Font Note
When creating graphics in Canva or Figma, use Inter as the primary font. If unavailable, use alternatives in order: SF Pro Display → Roboto → system sans-serif. Never use decorative or serif fonts for Weeklify branded content.
05
Gradients & Effects
Signature gradients are a core part of our visual identity. Use them for hero backgrounds, social media graphics, progress bars, and accent elements.
Sunset Bar
#F5A623 → #EC4899
Progress bars, dividers, hero accents, social media banners
Brand Gradient
#00AAFF → #D946EF
CTA backgrounds, premium badges, feature cards
Full Spectrum
#00AAFF → #F5A623 → #D946EF
Special events, major announcements, hero backgrounds
Shadows & Glow Effects
shadow-card
Subtle card elevation
shadow-card-md
Medium elevation, hover
shadow-card-lg
High elevation, modals
glow-brand
Brand blue glow for focus/active states
glow-accent
Accent magenta glow for premium features
07
Tone of Voice
Weeklify speaks to salon owners as a trusted friend who also happens to be a tech expert. Our voice is warm, confident, and action-oriented.
Clear over clever
Simple language, no jargon, get to the point
GOOD:
"See your sales in real time"
AVOID:
"Leverage real-time analytics dashboards"
Outcome-focused
Lead with what the salon owner gains
GOOD:
"Book more clients while you sleep"
AVOID:
"24/7 automated booking system"
Encouraging
Celebrate wins, empathize with pain points
GOOD:
"No more double bookings — Weeklify handles it"
AVOID:
"Eliminate scheduling errors"
Australian casual
Relaxed but professional, local flavor
GOOD:
"Give it a go — it's free to start"
AVOID:
"Commence your complimentary trial"
Writing Style for Social Media
Captions
Start with a hook (question, bold stat, pain point). Under 150 words for Instagram, under 80 for Facebook. End with a CTA.
Headlines
Power words: Free, Grow, Save, Simple, Smart. Keep to 6-8 words max. Lead with the benefit.
Stories / Reels
First 3 seconds = hook. On-screen text in Inter Bold. Include subtitles. End with CTA.
Emojis
Use 1-3 per post. Preferred: ✨ ✅ 🚀 💅 ✂️ 📅 📊. Never in formal communications.
Language Considerations
Many Weeklify users are Vietnamese-Australian. When creating Vietnamese content, maintain the same warm, professional tone. Use simple Vietnamese — avoid overly formal or academic phrasing. Always have native speakers review translations before publishing.
08
Photography & Imagery
Our visual content should feel aspirational yet achievable — real salons, real people, real results.
Lighting
Bright, natural light. Warm tones. No harsh fluorescent or clinical lighting.
Subjects
Nail art close-ups, stylists working, happy clients, clean salon interiors.
Devices
Weeklify on iPads, tablets, POS screens in real salon settings. Never stock-photo style.
Color Treatment
Slightly warm temperature, high clarity, moderate contrast. No heavy filters.
People
Diverse salon owners and staff, especially Vietnamese-Australian business owners. Genuine smiles.
Composition
Clean, uncluttered. Rule of thirds. Leave space for text overlays on social posts.
Icons & Illustrations
Clean, line-style icons from Lucide or similar. Stroke weight 1.5-2px. Use Brand-500 or Neutral-600 on light backgrounds, white on dark. Avoid 3D, cartoon, or overly detailed graphics.
Screenshot Standards
Always use clean browser or device mockup frames. Blur or redact real customer data. Apply subtle shadow-card-lg. High-res 2x minimum for retina displays.
09
Do's and Don'ts
Logo & Visual Identity
Do
- ✓ Use official logo files from the brand assets folder
- ✓ Maintain minimum clear space around the logo
- ✓ Use the light logo on dark/brand-colored backgrounds
- ✓ Include the "!" — it is part of our identity
Don't
- ✗ Alter logo colors or apply filters/effects
- ✗ Place the logo on busy, patterned backgrounds
- ✗ Stretch, compress, or rotate the logo
- ✗ Use the logo smaller than 80px (digital) or 20mm (print)
Colors
Do
- ✓ Use Brand-500 (#00AAFF) as the primary action color
- ✓ Use Accent-500 (#D946EF) sparingly for highlights
- ✓ Maintain sufficient contrast ratios (4.5:1 min)
- ✓ Use the Sunset gradient for energetic accents
Don't
- ✗ Use off-brand blues, purples, or pinks
- ✗ Create new gradients not in the brand palette
- ✗ Use dark text on dark backgrounds
- ✗ Overuse Accent or Sunset — they are highlights only
Content & Copy
Do
- ✓ Lead with benefits and outcomes
- ✓ Use clear, conversational Australian English
- ✓ Include a call-to-action in every post
- ✓ Feature diverse, real salon environments
- ✓ Proofread Vietnamese content with native speakers
Don't
- ✗ Use technical jargon or corporate speak
- ✗ Make promises the product cannot deliver
- ✗ Post without brand-consistent visuals
- ✗ Use stock photos that feel generic
- ✗ Auto-translate content without review
Need Brand Assets?
For logo files, templates, and brand questions — contact the marketing team. All brand assets are available in the shared brand folder.
Get in Touch
Social Media Guidelines
Platform Dimensions
Post Template Structure
Background
Brand-500 solid, Brand gradient, or clean white
Logo Placement
Top-left or bottom-right. Light version on colored backgrounds.
Headline Font
Inter Bold/ExtraBold, 36-48px (Instagram), 28-36px (Facebook)
Body Font
Inter Regular/Medium, 18-24px
CTA Button
Rounded-lg, Brand-500 bg with white text
Accent Bar
2-4px Sunset gradient bar at top or bottom
Safe Zone
100px from edges (Instagram), 80px (Facebook)
Aspect Ratio
Square (1:1) for feed, 9:16 for Stories/Reels
Content Pillars
Product Features
Showcase POS, Pulse, onSchedule, and AI features. Use screenshots, short demos, before/after.
Salon Success Stories
Customer testimonials, case studies, "Day in the life" content featuring real salon owners.
Industry Tips
Business management tips, marketing advice, seasonal trends, and booking optimization.
Behind the Scenes
Team updates, product development sneak peeks, company culture, founder stories.
Promotions & Events
Free trial offers, feature launches, webinars, trade show appearances, seasonal campaigns.
Hashtag Strategy
Primary
#Weeklify #WeeklifySalon #SalonManagement #SalonSoftware
Industry
#NailSalon #HairSalon #BeautyBusiness #SalonOwner #SalonLife
Regional
#AustralianSalon #NZSalon #MelbourneSalon #SydneySalon
Feature
#SalonPOS #OnlineBooking #SalonAI #SalonMarketing